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49th Exclusive: Heavn 777 Is Here To Redefine the African Sound.

Heavn 777 releases

by Ifeoluwa Olutayo

Heavn 777 is a genre-weaving producer collective, the brainchild of talented producers EMYBOI, deathshouldrest and Georgie N. Their music is a testament to the continuously evolving sounds that represent the diversity of the Nigerian (and African) music scene here on the continent and in the diaspora, weaving old and new, rhythmic and discordant, cool fits and the unexpected, all in search of sonic euphoria.


Heavn 777 releases so far include
nü new Vestroia as a single and as part of the two-pack, lsd heLL.

I sit in conversation with the producer collective, Heavn 777 as we navigate their lives, work and plans for the future.

deathshouldrest.

How did this project come to be? The collective.

EMYBOI: I have been making music on my own since 2020, started as a hobby, slowly figuring out my sound getting better, and meeting people who love doing the same. I was making a lot of music with my friend Benzrace, who introduced me to deathshouldrest who said he fucked with a crazy beat I put out on my page. 

So we got in contact and did some beats together; the soundscape we both got on immediately was great and when he told me he wanted to start a collective, I was down. Got to meet Georgie as well who I still think is the next AVICII. Amazing talents. Yadah joined recently and his catalogue speaks for itself, we’re definitely going to the top of the game. We just need more ears.

EMYBOI.

deathshouldrest: God is my witness as I say this to you but really, the collective, Heavn 777, started out as 1 part of my duality, the side that’s fun, carefree & just full of childlike wonder & love, the other side, the side I know all too well, the darkness, within me, had been consuming me for a while, & why wouldn’t it? I had just been kicked out of university in my final year, was borderline suicidal & lived with my parents.

But God has his ways, I got a second chance & my parents actually listened to me this time, perhaps it was because the way they both knew all too well had failed; I was enrolled into a music school in Ajah, Lagos for 18 months and about 14 months in, as I lay in my top bunk bed (inebriated) at the school’s accommodation,

I realized: that I didn’t only have to be a vehicle for Christ that foretold the rapture with my music, I figured I could also lean into my other side, the actual child within me that grew up on EDM & club type music, that even though my immediate environment & situation seemed ugly I could craft a new world or several new worlds for myself & people like me to live in or escape into.

That was the seed. 

Fast forward a couple of weeks into 2023, I met this music producer, Emyboi, in my neighbourhood through a mutual friend who also happens to be a producer as well. Emyboi programmed drums like nothing I’d ever heard before & I was sold almost immediately. At the time I was working on a beat for this female alternative act from Berlin, Zaidi Bangz. 

I had done the entire beat except for the drums, & so I sent the beat to Emyboi and he responded about 6 hours later with a miracle.

I loved the beat, and Zaidi loved the beat, so we continued collaborating, making more miracles.

Georgie N came along a couple of weeks later through a Maison2500 Instagram group chat. I would send visualisers with the most interesting sections of my beats (the bridge), beats that Emyboi & I made to the group & he saw one of them & reached out.

I saw his foundation in music matched with my idea of heaven: EDM/club music, & so I proposed the idea of Heavn 777 to him, he believed & the rest is literally playing out right now. Our latest addition is this producer/audio engineer, Yadah. 

He literally mixed & mastered the last Maison2500 mixtape, so when he reached out to me I was excited, he mixed & mastered a couple of our demos & I thought to myself: If I let this guy go I’ll have played myself, and so I didn’t.

Georgie. N.

Georgie.N: I’ve been making music since 2020 but never really put out anything till 2022, when I felt I was ready to start my music journey. I found DeathshouldRest on Maison2500’s chat. He told me he had an idea of forming a collective “Heavn777” I was kinda sceptical at first but I joined. After he introduced me to EmyBoi who made some crazy beats on SoundCloud. Yadah joined Heavn recently he’s also another talented producer. I feel like it’s just a matter of time till Heavn777 becomes a household name.

What are the spaces that inform what sounds you create?

EMYBOI: I think we like to break boundaries and try stuff. We just always push what we know as normal. I work on the drums mostly so It’s a lot of genre-blending and trying to see how older African rhythms accompany newer-sounding synths/melodies. I love to perform music also and I love to dance; so high-energy music is really what I’m about. I love up-tempo anything that makes you want to shake or jump bounce. That’s what I’m about. I know how far I’m trying to take African music. This is just the start. so many exciting things are coming. 

deathshouldrest: Truthfully it’s been a fusion of sorts: EDM, club music that’s heavily rooted in nostalgia, new age rage music, soul (made by black people), rock, a style of synth programming I can only refer to as Ye/Travis Scott/Mike dean-esque & just really fun melodies. 

I say melodies because that’s like my strength, given I went to a music school & I am currently pursuing an undergrad in audio production, I literally see the music once I hear it. 

I see colours & experiences with melodies, however, the thing is, these melodies are what our people (Nigerians) would refer to as foreign/alté music, & it was then I realized why Emyboi was very crucial to our collective. 

You see Emyboi grew up enjoying Nigerian music. I did not. 

I grew up listening to music from the West & so, we figured I would make whatever fusion of melodies I wanted, but our drums would be rooted in what our people are already used to (Afrobeats), & given that drums were never really my strength, I figured it would be better to let everyone shine in the parts they did best;

Emyboi: drums/percussions

deathshouldrest (myself): melodies & bridges

Georgie N: loops

Yadah: mixing & mastering 

I like to think of a utopian society when I make fun/upbeat music, other times I think & yearn for the rapture when I make music.

Georgie.N: I like to see myself as a scientist mixing chemicals together. I got into Electronic music at a very young age and I’ve been obsessed with EDM. I found ways to mix Electronic Music and Afrobeats. Pioneered a sound called “Afro Rage” which mixes rage music and Afrobeats.

I don’t know what the future holds but I wanted to be remembered as the guy who mixed Electronic music and Afrobeats (Afro-EDM).

How has it been collaborating with each other and with artistes around the world?

EMYBOI: I love collaborations. They make me feel alive. I think any producer/artist can relate to underappreciating their own art. And I’m such a victim of that. But one thing with collaboration is that it shines a light on that particular song/ beat that uniquely represents the 2/3/4 artiste’s creativity and shows how strong art can be when great minds come together.


I’ve gotten to work with Artists from Germany, Zaidi and Thio, who I really appreciate. I still find it crazy that the music I make in my room in Lagos was performed live in Berlin. It really goes to show how much we can do. I can’t wait to see what the future holds, 5/10 years from now.

deathshouldrest: Given that I only started making music from my laptop in a small room that hardly had any power supply in Ajah (the music school) in 2022, it’s been surreal to see some of these beats being performed in Berlin. 

It’s been a miracle that my first beat in 2024 was for Maison2500 (he reached out to me & I almost cried, the dm said: let’s work), it’s been really validating, it’s made me realize I’m not crazy,  that the worlds God put in my head are for a reason. 

There’s also this guy, Luwa.mp4, a very futuristic artist that we as a collective have been honoured to work with, it’s made some people see us you know, and I can only be excited for the future.

This is not to say that I haven’t been disappointed or frustrated by working with some artists but you know, it comes with the job, we all chose this life, and it’s our cross to carry.

deathshouldrest.

I can only pray that we keep dreaming to show the kids that it is possible, I say kids because apart from being a vehicle for Christ, the kids are my WHY, they’re the reason I actually keep going because I used to be that kid dreaming & crying while listening to beautiful music (Odunsi the Engine, Cruel Santino, etc.) on Soundcloud in my room in my parents’ house. 

And it’s weird because we’re still all kids you know, given that I’m the oldest in the collective (25 currently).  It is hard, but yes, it is possible & if somehow we die, at least we did, & that’s all that matters to me. 

I wouldn’t be able to forgive myself if I didn’t. 

I pray that 10 years from now we can look back & see that we’ve built an ecosystem of people/kids that enjoy the type of music we make. I pray we have our own world of dreamers.

Georgie.N: Collaboration with these guys is so awesome, everyone knows that Ghanaians and Nigerians always have this sort of competition. Being the only Ghanaian in the collective I’ve never felt any kind of competition. Every collaboration gives me a new perspective on how to merge both Ghanaian and Nigerian influences. For example, the production we did on our collaboration with Luwa MP4. 

I definitely can see how various genres bleed into your work, with so many sounds and inspirations informing the collective’s expression. How is it though, managing those inspirations, finding that synergy between collaborators? 

deathshouldrest: Honesty, I really just go with what I feel, it’s really more intuitive than it is anything, there’s always been someone in my head telling me what to do next, I’m sure it’s the Holy Spirit, also taste, taste is really important & that can only come from experience, I’ve been actively sharpening my creative palette since I was about 5, I turned 25 a couple days ago, that’s a lot of time you know.

& as for synergy, I really just bring together the people that I feel are really sick at what they do & are open to collaborations, I really just like what I like, sometimes they pan out sometimes they don’t, and more often they do though, because I am a fighter.

EMYBOI:  I think it’s very important to let the music lead. That’s advice I got from one of my biggest inspirations, Rick Rubin.  A lot of times, what you intend to create doesn’t end up being the best route for that piece of art. It’s a lot of instinctive decisions that go into my creative process, and I think I can say the same for Death and Georgie

Georgie. N: As I mentioned earlier I’ve always felt like a scientist mixing different sounds together to create something that is unique and “Georgie N”. I’m curious, I think that’s one of the reasons I blend a lot of genres in my work. I mean imagine mixing Afrobeats with Pop punk (Machine Gun Kelly). One important thing to me is to have fun while I’m creating music. I can say the same for the rest of the collective, especially when it comes to Deathshouldrest. 

Looking at the WHY like you said, I know the work and the music will find connections; at the core of the work is humanity and people look for mirrors in the arts. For those who need somewhat of a background, how would you describe your collective’s creative vision? And what would you say are your collective’s short-term and long-term goals?

deathshouldrest: Omo, that’s a technical question o, but yeah, let’s do this. 

Heavn 777’s creative vision is really just escapism, beautiful escapism, & when I say escapism I mean like the power of art: music/visuals have to take you out of your current reality, to the worlds we build around the music, it’s also really important to me that it’s a world you never saw yourself being in, but you love it regardless, you know?

Because like right now we’re in this maximalist world-building phase (rooted in escapism), I don’t know where exactly we’ll be going next but I do know that wherever it is, it’ll still be rooted in escapism.
Escapism is very important to me because, you see, that’s really how all this started. My mom started getting me these Enid Blyton collection stories when I was in grade 2 & I started dreaming. I never stopped, I pray I don’t.

EMYBOI:  The common theme in most of the conversations regarding our goals/ plans is the idea of dreaming big. I encourage all my friends in and out of the music world, to dream to the point of delusion. If it doesn’t sound crazy, it’s not big enough. We want to fill the atmospheres of arenas around the world with sounds that stir up emotions. We want to make music that transcends language, location or even religion. To connect with people who can feel the music. That’s the goal.

Georgie.N: Personally I think our goal as Heavn777 is to bridge the gap between Electronic / Dance Music and Afrobeats. Give our audience an escape from reality for about 3 minutes anytime they press play on a Heavn777 record. We want to make that everyone can relate to regardless of race, language or location. The goal is to make music that inspires people to also inspire other people. 

I know that you’re all not in the same space and the dynamics of your collaboration are unique, informed by this global village. How do you manage collaboration within the collective?

deathshouldrest: Um, we have a WhatsApp group chat, lol. I’m not gonna lie though, sometimes it’s a little tricky at times because I am currently in uni & working a part-time job at the same time as I am actively making these tracks. 

It gets hard sometimes, at least for me, because there are times when I’m way too overstimulated to reply or read any messages but you know, this is our life. We chose this, it is very real; I have to power through.

EMYBOI: There’s definitely a lot of back and forth with ideas, we don’t always agree. But I think we’re all very emotionally intelligent, and we respect each other’s opinions. I’ve had to give away some beats I planned to use for myself to the group, just because I trust the general vision. It’s just all about compromise and understanding.

Georgie. N

Georgie.N: We have a WhatsApp group where we bounce ideas back and forth. I’m mostly in charge of making loops (samples). Emy makes drums, Deathshouldrest makes bridges & general melodies and then Yadah mixes and masters. Deathshouldrest kinda acts as our A&R mostly, making sure that we do everything we’ve planned on time. 

Diversity is a beautiful thing, but sometimes it brings disagreements. How do you guys manage creative differences within the team?

deathshouldrest: We usually just take votes, majority wins, but we’re all usually very open-minded so we haven’t really faced any major disappointments.

EMYBOI: lol, It’s actually quite democratic. We don’t have too many arguments but when there are conflicting opinions, we usually just try to see from the listeners’ perspective, because as artists it’s very easy to have tunnel vision, but it’s so important to be able to zoom out and see it as a whole and see that it’s all about the art.

Georgie.N: We normally take votes to make decisions. We do this in order to prevent disagreements and arguments. We try our best to bounce off each other’s ideas. We don’t always agree on everything we make together but we try our best to make sure everyone is satisfied with what we’ve made and is involved in the decision-making process.

Q: Can you walk us through your team’s process?

deathshouldrest: We usually send ideas back & forth on the group chat but it’s usually that Emyboi handles our drums because he shines the best with that, I usually handle the melodies, the bridges, the ear candy really & Georgie. N usually sends loops that anyone can build on; Now even though there’s division of labour to make our workflow easier, there are situations where we all individually create tracks from start to finish & just send them through.

EMYBOI:  yeah I would say that’s the default mode of operation. We alternate it sometimes. I might have a beat 80% done and send it over to Death or Georgie to add some stuff or just tweak it. Sometimes we even get outside sources on some collabs, it’s ideas coming from everywhere. We just love to make music and it’s good to see what happens when creativity exists without judgement.

Georgie.N: Normally starts with an idea or an unfinished project, then we all brainstorm and come up with a direction we want the record to follow and work towards that idea. It could be a loop I did or an idea Emy sent. We brainstorm and find a way to flip it into something we all love. It’s always great to have other producers honestly criticising what you make. 

Like you said earlier, deathshouldrest, your collective focuses on artiste-led expression. How do you guys approach pitching to the artistes you work with?

deathshouldrest: First things first, the artist has to be really sick, (by this I mean good) like they have to stand out from what’s considered the norm. We like to work with outliers, that is, artists in their own world doing their own thing, this already narrows our list down from billions to a couple thousand.

Then we reach out to the artist via Instagram, Email, Twitter, or a friend; there are usually many ways. When we reach out we usually send links to certain beats, if the artist likes what they hear, they react a certain way, if they don’t they usually ignore it.

deathshouldrest.

So let’s say this artist likes the beat, they record & send it back & then we mix & master & start to plan the execution of the idea.

If the artist is really looking to go into more detail with the music, I’ll schedule a call & the artist will communicate the world they’re looking to craft & we all just get to work.

I have synesthesia so I work better with photos & colours, & so I’ll tell the artist to go on Pinterest or Tumblr to source photos or visuals that represent what they’re looking to build, it’s kinda fun.

What are some of the challenges you face currently in the music industry? Also, possibly as a result of being scattered across the world?

EMYBOI: I think every independent artist has an infinite number of obstacles stacked against them, so I don’t need to elaborate on that. But on the aspect of the distance thing, It’ll be really nice to be able to have studio sessions as HEAVN777, be in the same room and create, I’ve met death in person before but we haven’t really worked on the same project realtime. Georgie and I have hopped on video call to make something together but it’s definitely different from being in a room, Locked in! That would be so cool.

deathshouldrest: omo! Where to start? Okay, let’s go:

  1. Breaking away from the noise man, there’s a whole lot more people making music now, some are good, some are just copies, & most are not, period. Being seen amidst all the madness is not the easiest thing because everyone’s attention span is so short, but we move regardless, time will always tell.
  2. Being taken seriously as a Nigerian producer that doesn’t make traditional Afrobeats, that’s a whole different conversation for a different day, but yeah that sucks.
  3. Because we’re still in the underground a bunch of the artists can’t really afford to pay our rates, so some of the work is pro-bono. It’d be nice to get to the level where we get a check for every record. I know it’s coming sha, but omo, it needs to hurry up.
  4. Then about us being scattered across different countries, that’s not really too much of a problem for me; I’m very hungry.

Georgie.N: Making our style of music is often criticised by people who don’t see what we’re trying to do. I feel like it’s better we develop our own sound than to copy what everyone else is doing. Heavn777 is very big on trying new bounces and new styles of music. Sometimes I wish I could see ourselves in person but we all live in different countries so we mostly work online. We also try our best to talk about life, work and relationships,  I mean just life in general. It’s just a matter of time till we all meet in person hopefully!

What’s the most unusual place you’ve gotten inspiration from for a beat?

EMYBOI:  Honestly I think there was one time I was making a song with a mutual friend of Death and I, Benzrace, we were in his house and some kid was screaming, like constant screaming with an incredibly high pitch. So we recorded his voice and sampled it in a beat drop on the song. It was really funny to have that experience

deathshouldrest: Um, my Instagram mutuals, some of them are so unhinged; I’ve started sampling a couple to use in the intros or outros for beats.

Georgie.N: In the shower, I normally take showers while playing music. Most of my inspiration comes from there honestly. I’m also a big fan of nature. I live close to a botanical garden. I often go there to touch grass and listen to birds chirping which I have sampled so many times in my production. Leaving my room to the botanical garden helps a lot.

Given the growing rave culture in Nigeria, what are some of your thoughts concerning the future of the music that the culture thrives on?

EMYBOI: I’ve always loved parties. Since I was in high school, I’ve been into that culture of live energy, music, and having fun with people. I also love concerts. So, it’s amazing to see how much live music is being played all across the country. 

Since I moved to lagos in 2022, I’ve experienced so many unforgettable nights of musical experiences, from raves to DJ sets and concerts, I’ll never forget Skyla Tyla’s set last December when Wizkid and Davido pulled up. The energy there was unbelievable. I love it so much. I can’t wait to fully transition from being in the crowd to being on stage, with my brothers.

deathshouldrest: It’s really exciting I can’t lie because that’s the type of music that formed the foundations of my musical palette, dance/club music. I’m glad that we’ve evolved from a place of only playing Afrobeats to integrating rave, dance & club-type music. 

I think it’s because the kids grew up, us, we’re older now, we’re the ones in control of the aux so that’s great, it warms my heart to know that there are other dreamers out there that enjoy that type of music. Concerning the future of rave music, I think in a couple of years, Nigerians will have their own Charli XCX or A.G Cook, the kids bro, THE KIDS! I can’t wait fr. I’m just glad to be here & build my life around it.

Georgie. N: I’m not really the party type, I’m just a nerd who fell in love with making music. But it would be so much fun having thousands of people raving to songs we’ve made. I recently went to an EDM rave in Accra. I told myself I had to go out more and meet people. I’m working on putting myself out there more.

In creating the worlds, do you ever consider the soul or the stories before the beats or is it just this organic occurrence?

EMYBOI: I think it’s more supernatural than organic. When it does work out–because not every single idea reaches its full potential–I would say it’s God’s design.

deathshouldrest: For me, I consider it like a movie or a moving painting, my synesthesia helps a lot with that, it’s my superpower, it’s like I can enter a daydream & paint the sounds, that’s literally all I do, it’s very intuitive, the ideas just come from God, so to relate it to your question, I’d say yes, I consider stories & the soul.

Georgie.N: For me, it’s normally based on how I’m feeling. If I’m feeling very emotional I’ll make very emotional samples. Other times when I feel hyped I’ll make a very energetic style. As I mentioned earlier, I make a lot of electronic music. Most of my music comes from how I’m feeling. I once went a month just making emotional stuff because I lost a friend. 

I listened to your newest release, a two-pack titled Lsd hell, featuring Luwa.mp4 and the eponymous track was a blend of so many worlds, of which you’ve already spoken about. How exactly did that collaboration come about?

deathshouldrest: Well for the first track lsd heLL, I made the entire beat (apart from drums) in my room. 

There’s a sample I got from Discord from a producer called Soundsbymicah, that was the foundation of the track, & then I built on it. 

When I make beats I see the world forming in front of me & this particular one felt like that weird place you go to when you drop acid without doing due diligence ( lsd heLL). Because I don’t do drums I sent the entire beat (without the drums) to EMYBOI & he just went crazy.

deathshouldrest.

For the 2nd track, nü new Vestroia, Georgie.N sent a loop to the group, a relatively simple rage loop, as soon as I heard it, I saw places I could take it & just went to work immediately. 

I added a couple of synths & the bass & then the bridge, and then I sent it back to EMYBOI to do the drums.  

As for TMT from Submarine & a roach doing the outro for us, that was very random but divine. 

I listen to his podcast & know he’s an active participant in the lagos creative scene & so I reached out literally a couple of days before I had to travel for university. 

He agreed & we recorded the day before I left Nigeria.

As for Luwa.MP4 being on the tracks, I’d been a fan of his to be completely honest. 

That guy is an outlier, completely immersed in his own world & we had been exchanging ideas for a couple of weeks; everything really just fell into place.

I know that Emyboi and deathshouldrest are also artistes (as far as I know). Should we expect any or both of you on any collective songs in the future?

EMYBOI: For me, that would be amazing. I haven’t really thought about it because I’m still on a constant path of self-discovery and trying to figure out what it is I want to share with the world but I’d love to collaborate with Heavn777 as something other than a producer, maybe a songwriter or give an 8 or 16 someday.

deathshouldrest: One of the other reasons for forming Heavn 777 was to introduce deathshouldrest to the world as a producer first in a collective, (very much like Ye & Travis Scott) before I started to put out my personal records as deathshouldrest. 

It felt safer & smarter because there’d have already been eyes on me before I put out my debut & what’s crazy is my debut record is already done. 

I’ve been sitting on it for almost 2 years and I got to work on it with Kyrian Asher. He’s another Nigerian artist/audio engineer who inspired me to just do my own thing; he was literally making Ye-type music from Abuja in 2017 & I was just in my room (this was way before I got kicked out of uni) dreaming & listening. As for appearing on any of the collective’s records, I guess we’ll see.

Are there any upcoming projects or collaborations you’re particularly excited about? Maybe an album or an extended play? Or collaborations that extend to other parts of the world?

EMYBOI: Not to brag but I think we have more unreleased stuff than I can keep track of. We just want to put it out at the right time in front of the right ears. Good art always takes time. So, I can’t say too much about the details but we’ve been working closely with so many incredible artists and producers over the past 11 months, so everyone should buy their heavn stocks as soon as possible, 

deathshouldrest: OMG! EMYBOI’s answer just lifted my spirit. lol, yes, we have a couple of records we’re excited to put out, we’re always excited to put out records, this is literally our life, there are no do-overs. 

If we’re not excited to put music out then it’s probably a sign that it’s not as good, but yes, we’ve got an ever-growing unreleased catalogue.

Georgie.N: We have so much unreleased stuff with amazing artists, can’t wait for our audience to listen to them. Just know that we’re not going to disappoint you guys for believing in us. Please enjoy the ones we have out now.

How do you see your collective evolving in the next five years?

EMYBOI:  The vision is clear, and the energy we are putting into it is undeniable, five years from now it won’t be about potential, it will be a reality, Our music will resonate across continents, it will be the heartbeat of a new era. We’re not just coming for the accolades and awards; we’re going to create timeless art that speaks to souls and transcends borders. I’ve seen that severally in my dreams, just like Joseph did, and I believe with every fibre of my being that we’re destined to elevate African music to heights it has never seen. That is our purpose, It is all about divine alignment.

deathshouldrest: By God’s divine grace, 5 years from now I see a lot more eyes on us, I see us a lot more comfortable (financially, not in regards to the music) & ready to take more risks. I see international collaborations, I see people wishing they bought stocks sooner, and I see us running our race.

Georgie.N: As Emy said the vision is clear, to put out great music that our fans would enjoy breaking boundaries in terms of race, language and location. I believe that by God’s grace, Heavn777 would be the one to bridge the gap between Electronic music and Afrobeats.

Can you guys recommend one album that has truly shaped the way you approach music? 

EMYBOI: I’m so mad you said one album because I would have listed my whole playlist right now. But if I’m forced to pick one, It is going to have to be FRIEND OR FOUX by Lancey Foux. That was the first time I understood that you can speak the truth and also turn up in the moshpit. Lancey was able to talk from his heart on the hardest beats ever made. Shoutout Jay Trench and Diako. It’s such a classic. 

deathshouldrest: What you’ve asked me to do is a very hard thing, like just 1? Omo, that’s crazy o. 

An album that shaped the way I approach music is My Beautiful Dark Twisted Fantasy by Ye, my favourite artist of all time. It is maximalist, I like to think very maximalist you know, because if not then why bother? That’s why when I die I wanna be buried in designer garments.

Georgie.N: Wow that’s a tough question, it’s hard to mention one album. I’ll mention 4 albums which influenced me to make music. Odunsi’s Rare, Marshmello’s Joytime, Flume’s hi, it’s Flume and Pluko’s Bleach influenced really how I approach music. You’ll be hearing a lot of granular synthesis in my new music.

For those who are starting out in Producing, what’s one tip that you’ve found pretty useful?

EMYBOI: I would say, treat every beat differently, come into every project ‘tabula rasa’. Don’t just click things because you know the pattern by heart. It’s important to know what stands out in each beat. Or each song, not every song has to have crazy hi-hats, a killer bassline, catchy dreamy leads, and punchy kicks. And most importantly, have fun. It is art.

deathshouldrest: I have to really think about this one. I would say start learning from scratch, like the very beginning. I say this because when you do this you will always have an understanding of what is happening, no matter where you are on God’s green earth, you will know exactly what the fuck is going on, when you get to this point you literally start to have fun with it, you will break & unbreak rules. 

It will literally be like magic because you will literally be able to pull worlds out of your mind. There’s a price though, you will realise that when you get to this point, you will have lost your ‘average consumer innocence.’ 

Music will never be the same to you again. I think that’s why only a few, compared to the rest of humanity, walk this path.

Georgie.N: I’ll say spend a lot of time researching and learning. Don’t be quick to put out stuff; take your time to find the type of music you want to learn. And there’s the “University of YouTube “ where you can learn about producing. Just make sure you’re having fun, that’s the most important thing. Most of the tracks I’ve worked on are a result of me trying new stuff which I call “Happy mistakes”. Don’t be scared to try new stuff, one day you’re going to look back and say I’m glad I took this seriously. Good luck!

By way of an outro, can you guys share with us your holy grail of expression? (art, music, film, any art form really)

deathshouldrest: Oya now, let’s do this

Music: Animal by Travi$ Scott, iLLemeriCA by Travi$ Scott, Club Can’t Handle Me by Flo Rida featuring David Guetta, Don’t You Worry Child by Swedish House Mafia & finally, Ebony Eye by Yves Tumor (giving only 5 so it doesn’t get messy)

Music Videos: Anything by Yves Tumor, Amygdala by Ecco2k & Bladee, Anything the AWGE creative agency worked on, Goosebumps by Travis Scott & finally, Alté Cruise by Odunsi the Engine, Zamir & Cruel Santino

Films: Annie Hall (1977), We need to talk about Kevin (2011), Half A Tab (2021), Oldboy (2003), & finally, Nowhere (1997).

Georgie.N: 

Music: Papercuts by Machine Gun Kelly, People by August D(Suga of BTS), Believe It by Louis the Child, Forget Me Not by Misogi, Musician by Porter Robinson, Evergreen by Pocket, Duality by Daniel Allan, Blocks by Marshmello and 888[Forever] by Pluko (best Outro ever).

Music videos: Heart Chained by Misogi, Rapid Fire by Cruel Santino, Mind by Pluko, Virtual Self by Porter Robinson, Alone by Marshmello, Dynamite by BTS and Plastic by Pluko.

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