Haircare content creators are on the rise in Nigeria, a country where conversations about hair are often filled with tension, curiosity, and sometimes embarrassment. From the schoolgirl whose natural hair is deemed “rough” by her teacher to the grown woman who still doesn’t quite know how to detangle her coils, there’s an unspoken truth: many of us were never really taught how to care for our hair.
For years, relaxing your hair was seen as a rite of passage, and “just weave it” became the go-to fix for any bad hair day. But now, a new generation of haircare content creators are changing that.
These women are not just showing us how to style our hair; they’re helping us understand it, celebrate it, and finally, take care of it. Whether you’ve just done the big chop, are thinking of transitioning, or are deep into your natural journey, these five hair content creators are making sure you don’t go it alone.
Adanna Madueke
Adanna Madueke is not just a haircare content creator; she’s an advocate and storyteller. In her impactful YouTube documentary Our African Hairitage, she explored the complex relationship many African women have with their hair and the deep-rooted historical and societal pressures that have shaped this.
From the stigmatisation of natural hair in professional spaces to beauty standards influenced by colonialism, Adanna brings these conversations to the forefront with honesty and care.
Beyond this, she actively shares practical tips on how to detangle, moisturise, and style natural hair with love. But her most impactful work lies in community-building. Through Our Hairitage, a digital space she manages, Adanna helps Black women around the world find confidence in their hair textures. Whether you’re transitioning, fully natural, or just learning how to care for your hair better, Adanna’s haircare content is an empowering place to start.
Maeve Nonye – The Queen of Haircare Content Versatility
Maeve Nonye is proof that our hair can be anything. From sleek bantu knots to chunky twists, colourful beads, and dramatic cornrow styles, Maeve treats her hair like an art form—and invites us all to do the same. Her feed is a catalogue of creativity, constantly reminding us of the flexibility and beauty of natural hair.
What makes Maeve’s haircare content so engaging is its mix of education and joy. She doesn’t just show the final look—she walks you through the process, mistakes included. You’ll find yourself saving her videos not just for the aesthetics, but also for the “aha” moments they provide. If you love your hair, chances are you’ve stumbled across her page—and if you haven’t, it’s time to change that.
Chisom Nnaerika
If afros could talk, Chisom Nnaerika’s would be shouting from the rooftops. Her signature look, a perfectly shaped, voluminous fro or high puff, has become her calling card. For those who like to keep their hair free and full, Chisom is a breath of fresh air.
She embraces the natural shape and volume of 4C hair unapologetically, making no attempt to stretch it into submission. Instead, she shows you how to make it pop with moisture, definition, and confidence. Chisom’s feed is filled with tutorials on fluffing, styling, and maintaining a healthy afro.
Deborah Boms
Let’s be honest: the natural hair community can sometimes over-celebrate length. But Deborah Boms is shifting the focus. If your hair doesn’t graze your back or fill a giant puff, she’s here to show you that beauty and versatility exist at every inch.
Deborah creates haircare content for short- to medium-length natural hair. Whether you’re newly natural or working with shrinkage that’s not going anywhere, her styling tutorials are packed with practical advice. Think pony puffs, finger coils, and elegant low buns.
Damilola Ipadeola
You probably know Damilola Ipadeola from that viral video where she recreated Cardi B’s hairstyle by sculpting her hair into a bow—yes, with her own hair. But her creativity doesn’t stop there. Whether it’s elaborate updos, braided crown styles, or colourful beaded accessories, Damilola transforms her hair into wearable art.
Her styling tutorials cater to a range of hair needs, including how to use extensions responsibly while letting your natural hair thrive underneath. She strikes the perfect balance between styling for fun and caring for your hair’s health. Her hair care content is equally inspiring and achievable, often giving followers that gentle nudge to try something new.
These creators are helping us unlearn shame, relearn care, and fall in love with our hair, one tutorial at a time. If you’ve ever felt lost on your hair journey, their pages are the perfect place to start!
