Podcasts have become a fast-consuming channel for a diverse audience worldwide. With the contributions of social media, the consumption of podcasts has spiralled, allowing for more dissemination and distribution of information; from politics to social issues, comedy, music, and sports, podcasts have become a culture in recent times.
In Nigeria, the podcast culture has grown tremendously, with new podcast channels springing forth now and then. It has been embraced among young Nigerians who want to either become acquainted with the latest discourse and trends or simply search for engaging and valuable information. In between these categories, there are individuals who seek podcasts that highlight the societal issues that the average Nigerian faces with a comical appeal—that’s where Dami Aros and Isaac take their stance.
Five years ago, when podcasts weren’t as big a part of the culture as they are now, So Nigerian by Dami Aros and Isaac was birthed to resonate with Nigerians who seek to engage in relatable, witty, and humorous conversations that affect every Nigerian. Through their unapologetic, authentic, and comical approach, the duo has become a voice for thousands of young Nigerians, driving conversations ranging from youth unemployment to dating struggles, social class differences, and everything in between.
From releasing their first episode in 2020 to garnering 1.4 million downloads across 123 episodes and hosting their debut live show in December 2024, the Nigerian podcast has become a hub for Nigerians hooked on relatable conversations that mix humor with honest discussions.
While podcast channels have become the new media, So Nigerian has consistently redefined podcast culture, holding the top spots on streaming platforms, peaking at #1 on Spotify’s podcast chart and #2 on Apple Podcasts chart.
Building a dedicated audience that tunes in weekly for comical relief from the challenges of the everyday Nigerian, So Nigerian has built a prominent platform, partnering with global and homegrown brands like Spotify, MultiChoice, Faaji, Moniepoint, OctaFX, and more.
In an arguably saturated industry, the podcast has notably carved a name for itself. In the words of Dami Aros and Isaac, “Our mission has always been simple: to entertain, inform, and give a fresh, relatable voice by us, for us.”
Fueled by this passion, So Nigerian received two nominations for Podcast of the Year at the Gage Awards and a Pulse Influencer Awards nomination. It has also been featured in notable publications such as This Day, Culture Custodian, and Y Naija.
Five years later, not only has So Nigerian become a staple platform for relatable, authentic, and witty conversations, but it has also redefined podcast culture in Nigeria, becoming a go-to podcast for navigating life as a young Nigerian, one episode at a time.
