Nigerian rap innovator ODUMODUBLVCK has released the official music video for his latest single, Pity This Boy, featuring Victony. This exciting release follows his acclaimed performance at this year’s City Splash Festival. The single is currently available for download and streaming.
Directed by The Alien, the new video arrives as ODUMODUBLVCK continues to build significant momentum. This follows his electrifying City Splash set and a series of chart-topping releases. The track Pity This Boy has already achieved impressive success, peaking at No. 2 on the UK Official Afrobeats Chart. It features on his recently released mixtape, The Machine Is Coming, which debuted at No. 1 in Nigeria and climbed to No. 6 on the UK Hip-Hop Top Albums Chart on Apple Music.
The Machine Is Coming, which also includes the breakout hit Legolas, further solidifies ODUMODUBLVCK’s undeniable rise. The project cements his status as one of the most thrilling and uncompromising voices in global rap and Afro-fusion scenes.
ODUMODUBLVCK ended the previous year on a high note with several prominent international collaborations. These include features on Pa Salieu’s Big Smile (Pose for Me), Tobe Nwigwe’s Can You Imagine (alongside Jay Electronica and BJ the Chicago Kid), and Afrobeat superstar Davido’s Funds. Earlier in 2024, he also collaborated on tracks like 100 Million (feat. Tiwa Savage), Rema’s WAR MACHINE, and Headie One’s Purposeful.
Beyond his studio work, ODUMODUBLVCK has been highly active on the live circuit. He successfully completed debut nationwide tours across the US, UK, and Canada, collaborated creatively with figures like Slawn, Soldier Boyfriend, and Ciesay (Places+Faces), and delivered high-energy performances at major events including Skepta’s Big Smoke Festival, Afro Nation Portugal, and Germany’s Splash! Festival, and Burna Boy’s historic London Stadium show.
