The city’s pulse beat a little faster as Adidas Originals Studio touched down, transforming its raw, creative energy into a day-long celebration of collaboration and culture. This immersive experience gathered the next wave of Nigerian talent in fashion, music, and art, cementing a new platform for the community to learn, connect, and create.
The studio was a hive of activity, with sessions designed to inspire and equip. The day kicked off with a powerful fashion forum led by Momo Hassan-Odukale and five of Nigeria’s most exciting designers (Dunsin Wright, Kilentar, Kadiju, Gather House and Refaini), who shared their journeys of turning abstract thoughts into tangible brands.
The momentum continued as designer Jomi Marcus-Bello demystified the creative process in an interactive workshop, while filmmaker Korty EO hosted an intimate fireside chat with Daniel Obasi, Jomi, and Momo, delving into the truths of creative life and the power of working together.
As the sun dipped below the horizon, Daniel Obasi guided attendees in a photography masterclass on harnessing natural light. The day then built to a crescendo with a sonic exploration led by the DJ collective Sweat It Out Lagos, who unpacked the future of Nigerian electronic music through a vibrant mix of workshop and live performance.
More than just an event, Originals Studio Lagos was a statement. It provided a crucial platform for young creators to explore identity, storytelling, and the essence of street culture.
Following its successes in Johannesburg and Cape Town, Lagos marks a significant next step in Adidas Originals’ commitment to spotlighting local talent across Africa’s most influential hubs. The event culminated in an electrifying musical finale, a blend of DJ sets and raw boiler room energy that perfectly captured the spirit of Lagos, a city forever shaping the global creative landscape.
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