By Aderinoa Omotosho
Ayo Edebiri just added another major title to her growing list of wins as she has been announced as Chanel’s newest brand ambassador.
The Emmy-winning actress, best known for The Bear, was officially announced as the first ambassador under Chanel’s new creative director, Matthieu Blazy. The timing couldn’t be better: Blazy made his long-awaited debut for the French luxury house this week in Paris, marking a new direction for the brand, and Ayo seems to fit right into it.
Matthieu Blazy’s arrival at Chanel already had fashion fans curious. The designer, who previously worked his magic at Bottega Veneta, promised to bring something new, modern, easy, and artful, without losing the classic Chanel touch.
So when Ayo showed up front row at his first show, it felt like a statement. Dressed in Chanel and radiating her usual charm, she embodied the kind of effortlessly cool Blazy seems eager to introduce.
In her own words, Ayo said she loves Blazy’s “sensitive and joyful” vision and called Chanel a home for “curiosity and creativity.”
If you’ve been following Ayo Edebiri, you know this move makes sense. She’s been quietly building a reputation as a fashion girl, often spotted in labels like Loewe and The Row. With her stylist Danielle Goldberg, she’s mastered that balance between playful and polished, precisely the kind of energy that fits a refreshed Chanel.
Her appointment also carries a bigger meaning. She’s reportedly the first Nigerian brand ambassador in Chanel’s history, and fans all over social media have celebrated it. Many see it as a perfect blend of old-world luxury and new-age authenticity, something Chanel has been trying to tap into for a while.
Ayo’s career has already spanned acting, writing, and comedy. From Bottoms to The Bear, her work is smart, funny, and deeply relatable, and that exact authenticity is probably what caught Chanel’s eye.
Blazy’s mission is to make Chanel feel real again, not just luxury for luxury’s sake, but style that feels alive. Ayo represents that shift perfectly: someone who’s elegant without trying too hard, intellectual but approachable, and effortlessly herself.
This partnership isn’t just another celebrity-brand deal. It feels like a signal that Chanel’s ready to evolve, and that Ayo Edebiri is precisely the kind of woman leading that change.
