Global music sensation Burna Boy has partnered with Swiss sportswear brand On in a multi-year collaboration that merges sport, culture, and creativity. In his symbolically appointed role as Clubhouse President, Burna Boy will help shape the creative direction of On’s growing tennis universe, reflecting his own ethos and the brand’s mission to ignite the human spirit through movement.
“For me, everything I do comes from the same place; music, sport, community, and culture. It’s all connected,” said Burna Boy. “On gets that. Our partnership is about shaking things up and creating new energy in the world of sports.” The partnership was announced through a visually striking short film directed by Rollo Jackson, which reimagines tennis as a vibrant, culture-forward space and showcases the pair’s aim to create inspiring, boundary-pushing content.
On is a Swiss sportswear brand founded in 2010 with a mission to ignite the human spirit through movement. Known for industry-disrupting innovations like CloudTec® and LightSpray®, On delivers high-performance footwear, apparel, and accessories for running, outdoor activities, training, and tennis. Present in over 80 countries, On engages with a digital community on inspiring humans to explore, discover, and Dream On.
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