Lagos was granted an intimate look into the soul of Afrobeats Queen Tiwa Savage during an exclusive launch event for her profoundly personal album, This One Is Personal . The evening united close friends, industry insiders, and cultural tastemakers for a celebration of authentic artistry and deep connection, revealing a new dimension of the global superstar.
A warm, refined, and deeply personal ambiance set the desired tone for the night, as Tiwa guided her guests through her creative process. Every element was thoughtfully designed, from the acoustic musical performances to the candid storytelling. Don Julio was central to the experience, enhancing the intimate mood with bespoke cocktails that complemented rather than dominated the event. Each toast with the premium spirit acknowledged the meticulous artistry behind the music and the significance of this milestone for Tiwa.
“Tiwa Savage embodies the idea of intentional artistry, her work is deeply personal, and every note is crafted with purpose. This aligns perfectly with the legacy of Don Julio, which is founded on craftsmanship and earned celebration,” said Ifeoma Agu, Group Head of Culture, Influencers & Advocacy, Diageo South, West & Central Africa. “This was a testament to the fact that the most memorable celebrations are those shared intimately, elevated by a spirit that honors the depth of the moment.”
This gathering served as the inaugural event for the two-day Don Julio Afrobeats Weekend, which culminated in a high-energy celebration for BNXN’s Captain album. The stark contrast between the two events demonstrated Don Julio’s unique ability to adapt to any atmosphere, from soulful and reflective to bold and electric, solidifying its status as The Icon of Celebration.
The event featuring Tiwa Savage ignited dynamic conversation in the entertainment circles, setting a new standard for the fusion of luxury and music within Nigeria’s vibrant cultural landscape.
