ETINS Records are once again redefining Afrobeats with the inclusion of Benin-born music producer, singer and songwriter Hammerboi into their stable. Hammerboi joins a star studded roster of emerging talents in the Afrobeats scene who have always strived to push boundaries with their innovative brands of Afrobeats.
That roster includes “Wetin” crooner Yarden, who took the continent by storm with the TikTok sound-inspired hit. The singer’s breakout hit ‘‘Wetin’ has now ’amassed over 105,000 creations on Tiktok, and an incredible 400,000 Shazams with over 80 million streams on all platforms. This was followed by his critically acclaimed project “The One Who Descends.”
Including his accomplishment as an artist on the label, Yarden has cultivated a dedicated fan base known as “The Descendants” who are willing to go to war for him. These fans have been instrumental in his journey to over 65 million streams on Spotify alone, with just one project and a handful of features.
Founded by Edwin Etinosa Ehiorobo, ETINS RECORDS has been a movement for showcasing young talents across the country.
They have consistently launched the careers for artists such as Victor AD who infused the sound of urban Warri into Afrobeats in 2018, Morien who made a cocktail of R&B and gyration on his eponymous debut EP in 2019, and Yarden who continues to infuse elements of hip hop, R&B and 80’s pop into his unique Afro- sound.
Hammerboi aims to follow in those footsteps with his prominent use of the Bini language in his lyrics, as can be heard on “Edamwen”. His TikTok hit “Ighodefeyi” is a reimagination of the legendary song of the same name by Edo music legend Osayomore Joseph.
ETINS RECORDS also previously promoted Morien who made waves with his two EPs “Morien” and “Harmony on Your Lips.” His singles “Terminator” and “Plenty Money” helped gain traction for the singer both locally and abroad due to their Afro-fusion sound and great visuals.
The label’s strategy often involves aligning new releases with music videos and social media engagement to boost visibility. Their promotional efforts on platforms like TikTok and Shazam have helped artists like Yarden and Morien connect with a broad audience, emphasizing ETINS RECORDS’ commitment to supporting talent with ambitious, world-class production goals.
ETINS is thrilled for the world to get to know Hammerboi and his unique sound. You can reach Hammerboi on his social media handles @Hammerboimusic on TikTok and Instagram, and X.
