IWD 2024: Under 25 Women Shaping the Future of Pop Culture

by Dammy Shittu

Music

Lammy A

49th

Olamide Ademeso Aka Lammy A is a music executive with expertise in sales, and marketing, music distribution, project and product management, PR, and a host of others. She has relentlessly helped in promoting the Afrobeats narrative and shaping the creative industry in myriad forms. She thrives as a product manager, sales and marketing head at Empire, head of label and marketing at KVLT WRLD, and founder of The DIY Collective.

Wonu Osikoya

49th

For Wonu, it’s all about pushing the Nigerian music culture. The A&R professional, content specialist, and brain behind music podcast, Osikoya Speaks, is passionately shaping narratives around the Nigerian music industry and is relentlessly redefining conversations with her podcast. 

Kold AF

49th

Born Aninooritsewarami Alero Oritsesan, is a fast-rising singer and songwriter in the music industry with a distinctive sound to her name. Kold AF blends elements of Afrobeats, Reggae, Soul, Dance, and RnB into the genre she classed as Afro-Fusion. Not only is she crafting a name for herself in the music industry, but is set to stand the test of time.

Naffy The DJ

49th

Noffisat Olatunji Titilayo, Pka Naffy the DJ continues to prove that the music industry, particularly the DJ scene, isn’t a man’s world. As an emerging DJ, who also doubles as the official DJ for Fave, she has amassed a wide range of attention and is revered for her mixes with Club Hip-hop and Afrobeats. Although not restricted to these genres, Naffy The DJ is effortlessly promoting African music, and despite the odds,  she’s ready to take over the industry.

Qing Madi

49th

Chimamanda Pearl Chukwuma known professionally as Qing Madi, is a Nigerian singer and songwriter making waves in the music industry. The young act broke into the scene in 2022 with her hit single, “See Finish”, and further gained prominence with her song “Ole” featuring BNXN. The Benin-bred act has captured hearts with her notable singles and features and is set to be one of the best big things out of Nigeria.

Director Pink

49th

Praise Onyeagwalam or Director Pink as she’s widely known, is yet another noteworthy mention of women setting trails for other women in the Nigerian music industry. The award-winning filmmaker, cinematographer, and video editor has worked with notable industry acts including Chike, Phyno, Rexxie, Simi, Wizkid, Niniola, Qing Madi, and Mercy Chinwo, among so many others. Director Pink continues to remain an exemplar for young women in the industry.

Lifestyle & Content

Korty EO

49th

When it comes to documenting pop culture narratives using creative storytelling and visuals, Eniola Olanrewaju aka Korty EO, has built a name for herself in the pop culture industry. The “Gen Z” YouTuber and indie filmmaker is acclaimed for her shows like “Love or Lies” and “Flow With Korty” which have featured celebrities and trendsetters including Don Jazzy, Victor Osimhen, TG Omori, Asa, Black Sheriff, Bella Shmurda, and so many others. Her YouTube channel which has amassed millions of views, is a testament to her ingenious talent and an example for young women.

Susan Pwajok

49th

If the revered name doesn’t ring a bell, perhaps the name “Blessing of The Johnsons” will give you a nostalgic feeling. Susan Pwajok, renowned for her role in the Africa Magic series, The Johnsons, has forged her name in the scenery of entertainment from a young actress to a talented model, social media personality, and content creator

Her podcast, “Surviving Lagos”, is yet another testament to her creativity, where she throws in conversation about living in one of the busiest cities in Africa. The “Gen Z leader”, earlier this year, was featured as part of the MTV Base Culture Squad.

Priscilla Ojo

49th

She’s yet another young creative who has pushed herself beyond the movie scene. Having made her acting debut at the age of 14, Priscilla Ojo is not just a talented actress, but an entrepreneur, model, content creator, and social media personality with a strong following on social media. Priscy, as she’s fondly called, is known for sharing content on lifestyle, fashion, and beauty.

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