IWD 2024: Under 25 Women Shaping the Future of Pop Culture

by Dammy Shittu

Music

Lammy A

49th

Olamide Ademeso Aka Lammy A is a music executive with expertise in sales, and marketing, music distribution, project and product management, PR, and a host of others. She has relentlessly helped in promoting the Afrobeats narrative and shaping the creative industry in myriad forms. She thrives as a product manager, sales and marketing head at Empire, head of label and marketing at KVLT WRLD, and founder of The DIY Collective.

Wonu Osikoya

49th

For Wonu, it’s all about pushing the Nigerian music culture. The A&R professional, content specialist, and brain behind music podcast, Osikoya Speaks, is passionately shaping narratives around the Nigerian music industry and is relentlessly redefining conversations with her podcast. 

Kold AF

49th

Born Aninooritsewarami Alero Oritsesan, is a fast-rising singer and songwriter in the music industry with a distinctive sound to her name. Kold AF blends elements of Afrobeats, Reggae, Soul, Dance, and RnB into the genre she classed as Afro-Fusion. Not only is she crafting a name for herself in the music industry, but is set to stand the test of time.

Naffy The DJ

49th

Noffisat Olatunji Titilayo, Pka Naffy the DJ continues to prove that the music industry, particularly the DJ scene, isn’t a man’s world. As an emerging DJ, who also doubles as the official DJ for Fave, she has amassed a wide range of attention and is revered for her mixes with Club Hip-hop and Afrobeats. Although not restricted to these genres, Naffy The DJ is effortlessly promoting African music, and despite the odds,  she’s ready to take over the industry.

Qing Madi

49th

Chimamanda Pearl Chukwuma known professionally as Qing Madi, is a Nigerian singer and songwriter making waves in the music industry. The young act broke into the scene in 2022 with her hit single, “See Finish”, and further gained prominence with her song “Ole” featuring BNXN. The Benin-bred act has captured hearts with her notable singles and features and is set to be one of the best big things out of Nigeria.

Director Pink

49th

Praise Onyeagwalam or Director Pink as she’s widely known, is yet another noteworthy mention of women setting trails for other women in the Nigerian music industry. The award-winning filmmaker, cinematographer, and video editor has worked with notable industry acts including Chike, Phyno, Rexxie, Simi, Wizkid, Niniola, Qing Madi, and Mercy Chinwo, among so many others. Director Pink continues to remain an exemplar for young women in the industry.

Lifestyle & Content

Korty EO

49th

When it comes to documenting pop culture narratives using creative storytelling and visuals, Eniola Olanrewaju aka Korty EO, has built a name for herself in the pop culture industry. The “Gen Z” YouTuber and indie filmmaker is acclaimed for her shows like “Love or Lies” and “Flow With Korty” which have featured celebrities and trendsetters including Don Jazzy, Victor Osimhen, TG Omori, Asa, Black Sheriff, Bella Shmurda, and so many others. Her YouTube channel which has amassed millions of views, is a testament to her ingenious talent and an example for young women.

Susan Pwajok

49th

If the revered name doesn’t ring a bell, perhaps the name “Blessing of The Johnsons” will give you a nostalgic feeling. Susan Pwajok, renowned for her role in the Africa Magic series, The Johnsons, has forged her name in the scenery of entertainment from a young actress to a talented model, social media personality, and content creator

Her podcast, “Surviving Lagos”, is yet another testament to her creativity, where she throws in conversation about living in one of the busiest cities in Africa. The “Gen Z leader”, earlier this year, was featured as part of the MTV Base Culture Squad.

Priscilla Ojo

49th

She’s yet another young creative who has pushed herself beyond the movie scene. Having made her acting debut at the age of 14, Priscilla Ojo is not just a talented actress, but an entrepreneur, model, content creator, and social media personality with a strong following on social media. Priscy, as she’s fondly called, is known for sharing content on lifestyle, fashion, and beauty.

Latest Posts

Spotlight Monday - Kblacktheblack
Spotlight Monday - Kblacktheblack
Spotlight Monday – Kblacktheblack
The Architect of the New Wave: Kblacktheblack’s Rise and Sonic Evolution In the rapidly expanding universe of Nigerian music, Iborn Ogbuluijah Kenneth Nsan is carving out a distinct lane for himself. Known professionally as Kblacktheblack—or simply SBB to his growing fanbase—he represents the new vanguard of hip-hop artists who are reshaping the sonic landscape of the continent. He is not merely a rapper; he is a curator of culture, blending the rhythmic heartbeat of his city with a contemporary vision that aims to influence African pop culture through music, fashion, and creative direction. His goal is ambitious yet clear: to leave a lasting impact on the cultural landscape and shape the narrative for the next generation of creatives. At the core of Kblacktheblack’s artistry lies a firm commitment to three values: respect, authenticity, and creativity. His discography, which already boasts two EPs and a slew of charting singles, serves as a mirror to society. He specializes in weaving infectious rhythms with lyrics that cut deep into personal experiences and the daily societal bustle. This dedication to his craft has earned him recognition on DSP charts and placements on international editorial playlists, proving that his sound resonates far beyond his immediate community. What truly sets him apart, however, is the holistic "SBB experience." He is celebrated for an electrifying stage presence that transforms every performance into a memorable event, coupled with a penchant for out-of-the-box lyricism and innovative production that consistently defies standard genre constraints. This versatility is currently on full display through his two latest releases, which highlight the duality of his sound. His newest anthem, "Hustler," featuring Hollerdotun, captures the gritty essence of ambition. The track serves as a soundtrack for the relentless go-getters, a theme visually underscored by its striking cover art featuring a stack of cash balanced precariously on the head—a metaphor for the heavy lifting required in the pursuit of success. It is a raw, energetic offering that speaks directly to the reality of the street hustle and the determination required to thrive. On the other end of the spectrum is the double-release "Impatient/Garage Refix," which dropped on November 20th. Including the tracks "Impatient" and "Impatient II," this project showcases a more introspective and experimental side of the artist. The visual direction suggests a moody, emotive narrative, while the "Garage Refix" inclusion hints at a fusion of his signature flow with fast-paced, electronic-influenced percussion. By seamlessly navigating between the hard-hitting bars of "Hustler" and the experimental textures of "Impatient," Kblacktheblack proves he is a musical shapeshifter, positioning himself as a pivotal figure who is not just participating in the culture, but actively defining its future. Would you like me to create a short press release to send to blogs based on this article?
The New Music Friday Top Picks #43
The New Music Friday Top Picks #43
Spotify Wrapped 2025: Africa's Year in Audio Spills Into the Streets
Spotify Wrapped 2025: Africa's Year in Audio Spills Into the Streets
Spotify Wrapped 2025: Africa’s Year in Audio Spills Into the Streets