Nigerian artist and songwriter Jaya is taking the music world by storm with the release of his highly anticipated single and music video, ‘Don’t Tell’ released under Disruptive Label and distributed by Dapper Music, this release marks a significant milestone in Jaya’s burgeoning career, both in Nigeria and internationally.
Jaya introduces his AfroGlobal sound—a dynamic blend of Afrobeat and Dancehall in this captivating undercover love story. The track and its visually stunning video offer an immersive experience, showcasing Jaya’s ability to blend vulnerability with a confident, charismatic persona seamlessly. The single’s infectious rhythm, relatable lyrics, and engaging storyline invite listeners into a world where love is passionate and discreet.
Produced by the powerhouse trio of Ty Jilla, Rob “WhooDat” Jua, and Warren Zavala, ‘Don’t Tell’ highlights Jaya’s versatility and artistic depth. The music video amplifies the AfroGlobal aesthetic, reinforcing Jaya’s role in the global expansion of African music.
Building up to the release of ‘Don’t Tell’, leading independent publishing company Prescription Songs, in partnership with Disruptive Label Publishing, officially signed Jaya. This global publishing deal positions him alongside elite artists such as Doja Cat and Fridayy, underscoring his rapid ascent in the music industry. Jaya has also co-produced and contributed vocals to a track on rap superstar Da Baby’s upcoming album, further demonstrating his multi-talented prowess.
With major labels showing keen interest, Jaya is poised to become one of Nigeria’s most prominent global stars. ‘Don’t Tell’ is just the beginning of what promises to be a landmark career.
‘Don’t Tell’ is available on all major streaming platforms.
Listen to ‘Don’t Tell’ here