US-based Afrobeats sensation, Kobi Jonz, is back with “Too Hard,” a groovy, emotionally-charged new single. His latest release, produced by Alan Avry and Dhiggs, dives deep into the complexities of love, raising the universal question: “What lengths are too far to go for love?”
With summer now in the rearview mirror, many find themselves reflecting on the highs and lows of their relationships; “Too Hard” serves as the perfect soundtrack for these contemplative moments. “Too Hard” showcases Kobi Jonz’s musical prowess, aligning with the distinct styles of premier Afrobeats artists like Omah Lay and Victony in tracks such as “Reason” and “My Darling.” Like both artists, Kobi skillfully blends groovy Afropop grooves with hypnotizing melodic pop, pushing the envelope of the genre.
Kobi’s passionate performance in “Too Hard” brings the relatable lyrics to life, inviting listeners to delve into their own experiences. The song’s infectious grooves and heartfelt storytelling make it an instant hit, destined to garner millions of streams worldwide, a feat Kobi Jonz has achieved in the past with his Naija-Ghana Tape, Vol. 1 project released independently.
Reflecting on the release, Kobi Jonz stated, “I can’t wait for my fans to hear ‘Too Hard.’ It’s a record that’s close to my heart, and I believe it captures the essence of those moments when we question our actions in love.”
The music video for ‘Too Hard’ is set to be released in two weeks. Stream here https://music.empi.re/toohard
