In a dominant exhibit of his vocal prowess and artistry, Incredible Music signee, Loye unveils “Story,” his first release of the year and a genre-fusion hit that’s already generating traction. Following his last single, “Happier,” this song isn’t just a comeback—it’s an anthem, blending Afrobeats, Pop and South African Amapiano’s signature log drums in a soundscape that’s as bold, as it is resonant.
Teased for months to a chorus of fan excitement, “Story” takes listeners on a journey through the aspirations and grit of young people hustling. With lyrics like, “On Jesus, On Jesus, say poverty no go fit kill us,” Loye captures the essence and strifes of today’s youth. In the hook, he sings “man no be Johnny just come, been on the road for long,” reminding listeners of his commitment and persistence.
The chorus—”story, story, story, say make I tell you story”—is catchy, heartfelt and geared for sing-alongs on the airwaves, online and at live shows. Produced by NYRP, the track’s fusion of uptempo rhythms and introspective lyrics, establishes Loye’s status as one of Nigeria’s most promising young artists, delivering music that inspires and motivates his generation.
“Story” is now available on all streaming platforms.
Listen here;