Afrobeats is growing at an alarming trajectory, thereby pushing the creative scene within the country to level up.
However where a lot of other emerging frontiers focus on content creation and amplifying sub-cultures such as streetwear and skate culture, a Lagos-based creative offshoot called Metaclay has emerged with a focus on branding, creative imagery and overall PR – Public Relations.
The company was founded by the trio of Foluade, Jim, & Manny who collectively possess over a decade worth of experience within the Nigerian media sector. Their many years of experience was put on display by the launch video that stirred conversations and curiosity within Nigerian social media pockets.
Days after their launch heralded the announcement of the famous UK-based independent label and distribution company, Awal, as a client. While it is still early days for the emerging creative frontier, it is without a doubt that Metaclay is peculiar about improving social experiences for not only individuals but for brands and the general public