Rising singer, Novvo, is today sharing his debut single, “Program.” The release of the single follows an intense two-year stretch of artist incubation and development undergone by the singer in collaboration with Bridges Entertainment. Originally a lawyer, Novvo’s transition to music is in fulfillment of his dream to express himself with melodies and give the world a glimpse into his world via music.
The release of “Program” is the first step in the fulfillment of that dream, seeing the singer debut with a staunch declaration of his desire to succeed despite obstacles in his way. Produced by Soundz, the song is built around the sweltering log drums of amapiano that gilds Novvo’s voice and adds a layer of grit to the singer’s message.
Speaking on “Program,” Novvo said:
“This song is significant to me because it’s the start of my journey as an artist after months of working to become the musician I want to be. I’ve learned much about myself from the process and unlocked a new plane of capability. I hope “Program” resonates with people as it reflects my journey and everything in between.“
Levi Adewunmi, the co-founder of Bridges Entertainment, believes that Novvo is set to shake up the music industry. “Novvo is an extremely talented artiste we’ve been working with behind closed doors for almost 2 years now. “Program” in my opinion is the tip of the iceberg, I’m sure people would love listening to these records as much as we loved creating them when they continue to drop.”
“Program” is the first release of what should be a long list of jams from Novvo. Raised in Ilesha, Osun State, the singer grew up steeped in the Yoruba oral tradition as well as receiving an encyclopedic course in music courtesy of his father’s restaurant where a selection of music from old Yoruba greats like Majek Fashek, Orlando Owoh, and King Sunny Ade was counterbalanced with the street-savvy tinctures of the ’90s and early 2000s hip-hop.
His first solo experience with music-making came while getting a law degree from Obafemi Awolowo University where an eruptive music and cultural scene was taking root. Within the four walls of the Ile-Ife-based higher institution, Novvo’s appreciation for music took on a life of its own, leading to months spent crate-digging for influences that formed the base of his eclectic music interest.
Through contacts in the university community, Novvo was a regular at studios where he was keenly working on his music and adding subtle tweaks to make himself a better musician and writer. A conversation with his brother, also keenly interested in music, validated Novvo’s desires and led to him beginning to envision a career in music beyond his work in the background, and, over the last two years, he’s been hard at work to prove his artistic credentials.
Link to the song: https://azuri.lnk.to/Program
