Building on the undeniable momentum of his acclaimed two-pack single W2Y, which firmly established his unique voice, and further solidified by standout features from industry titans the likes of Tiwa Savage and DJ Spinall, Taves continues his remarkable run with Popstar Party, his boldest and most self-assured release yet. This new single isn’t just a follow-up; it’s a confident escalation, a declaration from an artist who has found his footing and is ready to sprint.
Popstar Party marks the beginning of a defining new era for Taves: one that embodies what a young African popstar looks and feels like in today’s interconnected, genre-blurring global ecosystem. The track is a vibrant pulse of energetic, youthful, and effortlessly magnetic charisma. It serves as an anthem for the moment, capturing a specific, intoxicating feeling. The track distills the euphoria of late nights, fast cars, and flashing lights, the dizzying, beautiful whirlwind of emergent fame into a sound that’s both global in its polished production and universal appeal, and unmistakably homegrown in its intrinsic rhythm, cadence, and soul.
The song’s sophisticated sonic architecture is a masterpiece of collaboration. Produced by Wondah (also known as artist Kemuel), Arieenati (the creative mind behind W2Y), and SirBastien (a Nigeria-born, Belgium-based producer), Popstar Party brings together a trio of sonic innovators. This “dream team” of producers was intentionally curated, merging Arieenati’s proven understanding of Taves’ core sound, Wondah’s distinct artistic touch, and SirBastien’s international, diasporic perspective. It’s their combined chemistry that perfectly captures Taves’ world and his unique sound, resulting in a final product that is Bold, sleek, and borderless.
Lyrically, on the record, Taves paints a portrait of a rising star in motion. He navigates the exhilarating and complex new reality with a clear-eyed perspective. He is self-aware, surrounded by fame, yet grounded in expression, proving he is not just a passenger in his own success story but a conscious pilot. The song is a personal testament, as Taves explains: “This song is about living that popstar reality, it’s the feeling of being free, of celebrating everything that got me here with the people that matter.” It’s a track rooted not just in ambition, but in gratitude and joyous declaration.
To fully immerse his audience in this new chapter, the music is only the beginning. The single release is accompanied by a Popstar Party activation series, featuring exclusive event experiences designed to embody this new chapter in a tangible, physical way. These gatherings are aimed at bringing fans, friends, and creatives together in true Taves fashion fostering a community built on style, art, and shared celebration.
With Popstar Party, Taves isn’t just releasing a song, he’s building a world. He is curating an entire aesthetic, a feeling, and a narrative for his listeners to step into. It’s a snapshot of freedom, fame, and a powerful statement on the future of African pop music.
Related: SDC’s ‘Afrika Magik’: A Cohesive Celebration of Roots and Artistry
