itel has officially announced Priscilla Ojo Mkambala as its latest brand ambassador, naming her the new face of affordable tech for the next generation. The partnership was unveiled during a signing event at the company’s Lagos headquarters on April 24, 2025.
Known for her vibrant personality and strong digital influence, Priscilla brings a youthful energy that aligns perfectly with itel’s mission to deliver stylish, budget-friendly tech to everyday users. The collaboration aims to deepen itel’s connection with Gen Z and millennial consumers through fresh campaigns and creative digital content.
Speaking on the partnership, Priscilla said, “itel is a brand that truly connects with the everyday person. I’m excited to be part of this journey and can’t wait to create magic together.”
As part of the deal, Priscilla will lead itel’s upcoming promotional efforts, highlighting the brand’s latest smartphones and smart accessories across Nigeria and beyond. This move reinforces itel’s commitment to making reliable technology accessible to all.