Riju Music

Riju Music Announces Its Global Operations With Bespoke Services That Will Give Power Back To The Creatives

Riju Music proudly announces the commencement of operations, providing bespoke digital and managerial services to musicians and creatives. Founded in Yola, Nigeria, Riju Music is poised to transform the African and global music landscape.


With headquarters in London and key hubs in Lagos and Abuja, Riju Music is a global company specialising in music distribution, publishing, bookings, tours, label services, and marketing. The company is driven by a commitment to empower artists at all levels to fully maximise their potential. Integrity, authenticity, and thoroughness are at the core of Riju Music’s mission to ensure clients receive tailored services that guarantee optimal reach, utilisation, and monetisation.

Under the leadership of Kyellu Tsamdu, a trailblazing music industry professional whose past experience spans label services, artist relations, project management, bookings, and live events, Riju Music is dedicated to prioritising the growth and success of its clients. Kyellu’s leadership ensures artists are supported in connecting with wider audiences and monetising their work efficiently.

Recognised in 2022 by Pulse Nigeria as one of the “20 Under 30” shaping the Nigerian music industry and by TurnTable as a “30 Under 30” power player, Kyellu is widely regarded for her innovative approach and leadership. Holding a Master’s degree in Global Strategy and Innovation Management from the University of Leeds, she blends hands-on experience with strategic thinking to drive Riju Music’s success.

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Since launching, Riju Music has secured a publishing deal with Cross Ateiza, a prolific producer behind hits like Not All That, Wotowoto Seasoning, and Hotel Lobby. Cross has worked with notable artists such as Black Sherif, Odumodu Blvck, and Reeplay, contributing to some of the most celebrated tracks in recent years.

Additionally, the company represents CJ Obassey, a versatile producer, instrumentalist, and songwriter who has worked with leading names such as Omah Lay, Ladipoe, Ajebo Hustlers, and Yemi Alade. These signings reflect Riju Music’s commitment to nurturing and amplifying African talent, ensuring artists and producers are supported in maximising their potential across global markets. 

Regardless of the stage you are in your career, Riju Music can take care of all your needs through its extensive array of services designed to support and help you achieve your dreams. 

Make the first step in the right direction by reaching out to Riju Music to build the future of Creativity together.

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