Afro-pop sensation Simi is defining the next wave of Nigerian music, with the highly anticipated release of ‘Men Are Crazy,’ an exciting collaboration featuring the powerhouse, Tiwa Savage. Slated to drop on the 5th of April, via Simi’s own label, ‘Studio Brat, this track is expected to revolutionize contemporary African soundscapes with its contagious energy and mesmerising fusion of traditional sounds, alongside western sonic influences.
Penned by Simi, Tiwa Savage and Prince Omoferi and masterfully produced by Abayomi ‘Big Fish’ Ilerioluwa, ‘Men Are Crazy’ gives off a trademark sun-glazed sound. The genetic make up of the sonics, comprises of great vocal perfomances and an inconspicuous emotional depth simmering under the surface. Tiwa’s raspier vocals provide a nice contrast against Simi’s more silky smooth one. With its laid-back vibes and introspective lyrics exploring the intricacies of desire, ‘Men Are Crazy’ is primed to become an evergreen record, displaying the immense talent of the 2 artists on it.
Accompanying the release is the music video for ‘Men Are Crazy’, directed by Pink. Set in a liquor shop, with lush adorned walls and rich tints, the scene serves as the building block for Simi’s solo entrance. As she paced around, a suitor approaches her, trailed by sequin-clad back up dancers, which works in setting the tone to a raunchy one. Ultimately, Tiwa Savage comes into the fray and they both lament over the magnetic pull of men, staying grounded to the song’s narrative.
Hailing from Lagos, Nigeria, Simisola Bolatito Ogunleye, known as Simi is an award-winning Nigerian singer, songwriter and sound engineer. She is known as a force to reckon with in Nigeria’s new Afro-Pop wave and she distinguishes herself with her unique vocals. With nearly a million monthly Spotify listeners and counting, the self-acclaimed “Soft Queen” has emerged as a leading figure in the evolution of Nigerian music, garnering over a billion streams worldwide. Across five critically acclaimed projects, the Nigerian pop Queen has honed her unique brand of music. Following her participation in Grammy-winning superstar Alicia Keys’ North American ‘Keys To The Summer’ tour last year and with plans for her own headline tour later this year, the sonic storyteller’s sound is set to win a lot of souls for her gospel this year.
Tiwa Savage emerged as one of the most dominant forces in the West African music scene of the 2010s, boasting of a slew of hits and a collection of global accolades. Initially making an impact on the industry as a backup singer for stars like Mary J. Blige and as a songwriter, she came onto the scene in the early 2010s with her catchy blend of dance-pop, Afro-pop, reggae and contemporary R&B, effortlessly weaving English and Yoruba lyrics into her music.
‘Men Are Crazy’ and its complimentary music video now exhibits a riveting display of chemistry in the industry, highlighting the talent of the two artists involved. With its groovy beat, emotive vocals and resonant themes, the track breaks barriers, enticing listeners globally with its deep delve into longing. Together, ‘Men Are Crazy’ and its visually stunning counterpart trigger a wave of excitement, underscoring the powerful impact and creative ingenuity of these two sonic innovators, as they continue to push boundaries.
