Born Euphamiarunyi Ekunah in the bustling Lagos city of Ajegunle, GoodGirl LA’s musical identity evolved significantly. She initially performed under the name “Laden,” later streamlined to “LA,” before embracing the moniker “GoodGirl LA,” a name that is very much recognized across Nigeria’s vibrant music scene.
Her career foundation was laid with early singles like Faraway, Bless Me, and Pina, building anticipation for something coming. The arrival of her 2019 body of work, LA Confidential, marked a significant milestone, formally introducing her sound to many. However, her 2021 collaboration with acclaimed rapper Vector on Early Momo, became a certified hit and proved pivotal. Released on Valentine’s Day as the lead single for Vector’s album T.E.S.L.I.M., the track became a significant hit, propelling her further into the mainstream spotlight.
GoodGirl LA’s ascent in Nigeria’s music scene has not been without its challenges, as she recently revealed in a candid interview with The Nation Newspaper. Opening up about her journey, she shared her personal and professional hurdles, including isolation and criticism from those closest to her.
These experiences, however, have only fueled her determination to stay true to her artistic vision. Refusing to conform to industry expectations, GoodGirl LA is now poised to make her boldest statement yet with her debut EP, GOODGIRL, set for release on July 4, 2025, and with the lead single Good Girl, it is already sounding amazing.
GoodGirl LA’s blend of Afropop with authentic narratives from her roots and contemporary Nigerian life has garnered consistent industry recognition. Her nominations trace an upward trajectory, starting with a 2019 Headies nod for Best Vocal Performance (Female) and then a 2020 City People Music Awards nomination for Next Rated Artiste (Female). The success of Early Momo culminated in dual 2022 Headies nominations, where she shared nominations with Vector in the prestigious Best Collaboration and Best Rap Single categories.
Goodgirl LA embodies an extraordinary sense of confidence and resilience that is nothing short of inspiring. Her journey in the music industry showcases her ability to overcome challenges and consistently push boundaries. As she gears up for the release of her upcoming project, anticipation builds among her fans and the music community alike.
