Our star feature this week is one of the hottest music producers in Nigeria and Afrobeats right now, whose most recent feat was him producing a song recently added to Wizkid’s MIL Deluxe album titled “Anoti”. A serial hit maker who has produced national anthems in the past, and has worked with some of the biggest names in the game already is still only 19; there’s something dangerous about 19 year olds these days! Enjoy this interesting interview with the enthralling creative.
Dom; You’re 19 (and sexy). How early did you start making beats and when did you discover there was a talent worth nurturing?
P’Priime; I started making beats at 14/15. Basically, from like 7, I knew I had that creative thing in me that I believed I needed to groom. I always knew I was going to make music and be musically inclined from a very young age. So I started young, and luckily for me, it didn’t take much time (Shoutout to my fellow Gen Z gang killing it).
Dom; You produced Infinity and Loading, one of which people have dubbed to be the best songs of 2020. Did you ever see this coming or those songs becoming that big?
P’Priime; I honestly didn’t see it coming at all because for me, I’m just doing what I absolutely love to do. For the success of these songs, I’ll always give glory to God. I’m basically just vibing and enjoying myself, but I have that conviction at the back of my mind that anything I touch … E sure for me!
To answer the question of whether I saw it coming, the truth is the way everyone sees it is different from the way I see it. I’ve always known I’ll be on a very grand scale sometime in my life, I just didn’t know it was going to be this early. So nevertheless, I’m still vibing and giving thanks to God.
Dom; Which song do you consider your breakout hit? The song you produced that got everyone asking who the hell is “Giddem!”?
P’Priime; Gelato!!!
Dom; You’re a product of the Sarz academy. Tell us about that experience and the effect it had on your career.
P’Priime; It was an awesome experience. I was taught a lot of things about music as a business, and the academy afforded me the opportunity to meet my current manager @Juhmiecake (on twitter). I also made a lot of friends and got a full grasp of the music business internationally and locally. Oh also, my sound definitely improved.
Dom; You’ve worked on a lot of great tunes, but one could say your major spotlight was being featured on Olamide’s album. How did you meet Olamide? Describe the experience working with Baddo.
P’Priime; I told my manager that I wanted to work with Olamide, and she made it happen (super manager). He invited me over to the studio in his house and made me feel at home. He gave me my full creative license to express myself in my element, and didn’t try to cage me. I was expecting him to be like “do it like this” or something like that, but it was a totally different experience. I wasn’t that popular, but he didn’t make me feel less, he made me feel like a brother and it definitely affected the quality of our work together in the long run.
Dom; Not so many people get to work with Starboy, but after the viral video with you and Wizkid and the months of anticipation, “Anoti” dropped off the MIL Deluxe album produced by you! Tell us how you met with Wizkid, and the experience in creating one of the most anticipated tunes of 2021.
P’Priime; It was an amazing experience working with “Machala SNR”. He sent me a DM October 2020 and was like “Bad boy, make we GIDDEM?”, and of course, you know my answer was in the affirmative. We were supposed to go to Ghana together last December, but it didn’t exactly work out. Fast-forward to this year, he asked me to pull up to a location with Omah Lay because he wanted to work with him as well, and the rest is history. Being in the studio with Starboy is such an honour. It was basically me exploring a different way to make music. One thing I can take from working with different artists is there are different strokes for different folks; a distinct process in making music for all artists. I’m of the school of thought that you shouldn’t restrict yourself to just one niche, as it is better to consistently explore different approaches which would make you a better musician. If I’m working with an artist, I always want to learn from him/her and be shown the way that particular artiste operates. If it is something I align with, then the hit just happens naturally. So, working with Wizkid was a new experience for me, because he takes a totally different approach when creating, and the way he makes it seem so easy is absolutely glorious. Besides the music, the energy around him makes you very comfortable expressing yourself.
Dom; You’ll definitely admire at least one of your colleagues. Tell us about 3 producers you admire in Afrobeats right now;
P’Priime; Telz, Semzi, and one underground machinery named Kessy (watch out for him).
Dom; We spoke to Telz the other day, and he said he has some work with you coming soon. How would you describe the experience working with a grammy-winning producer?
P’Priime; Basically, we are all just young and having fun, to be honest. Me working with Telz is because I really admire and appreciate his sounds, and he does appreciate mine as well. The energy and vibes were topnotch when we had to work on a couple of things together, sharing ideas and making timeless music. It really is just the vibes and energy for me, and the fact that we enjoy what we do, which is very key.
Dom; Your sound is very piercing and definitive. Which artistes will you feature if you had to do a personal project?
P’Priime; I have some lowkey guys that I work with, who will come into the light when the time is right; Osa, Leke and Semzi (I love his voice). I also like Lojay, he’s very special. Lastly, Oladapo!
Dom; Which beat/production got you your first million as a producer?
P’Priime; That should be last year while working with Olamide on Carpe Diem.
Dom; Tell us something we don’t know about P.Priime. It could be related or totally unrelated to music.
P’Priime; I’ve never been heartbroken. Also not really been in a relationship before, just vibes and Insha-Allah.
Dom; Does you have a specific routine or ritual that you must undertake in order to get inspiration and drive to produce beats?
P’Priime; I like talking to people when I’m working. So, if I’m alone in the studio, I call my manager or a close friend to just have that extra man effect while creating. I also like when the person I’m with doesn’t know so much about music because I love bouncing off various ideas available to me. They may say something they think doesn’t make sense, but I could finetune it into something that works perfectly for what I’m trying to produce.
Dom; You have to battle yourself now. Tell us the top 5 songs, in your opinion, that you have produced.
P’Priime; Infinity, Loading, Southy Love, Require, and last but not least, ANOTI!
Special mention; Oladapo – Alone.
Dom; Thank you for your time, this was so much fun to do. Keep conquering!
P’Priime; God bless, and keep up the great work guys.