Okuomose Osahenoma, AKA Sweet Brown is one of the freshest talents in the Nigerian music scene and he’s got a sound that’s hard not to acknowledge. Merging Afro-Pop, Highlife and R&B into what be dubs “Afro Spiritual Love Sound,” Sweet Brown is here to reinforce the fact that Benin has a huge stake in Afrobeats future.
Just in time for Detty December, Sweet Brown offers a track that’s an unapologetic party anthem, from start to finish. Produced by Mosjay Pro, The song titled “Flex” has all the ingredients of a hit, from the sublime production to its catchy melodies and resonant lyrics, that capture Sweet Brown’s distinct mix of spirituality and swagger. It’s the type of track that reins you in from start to finish and leaves you with a need for more.
Sweet Brown was born with the groove in 1999, Benin City. Like other artists, the first chapter of his musical journey was set in the church choir, where he fell in love with the magic of melody and harmony. By ten, he was already mastering lyrics and rhythm and his music listening background was a potpourri of genres like highlife, reggae, soul and jazz.
Sweet Brown’s household was a brewing pot of sound; the ideal motivation for a kid who would later turn all of that influence to an exciting music caterer. Inspired by legends like Fela, Chris Brown, and Asa, Sweet Brown’s music is inspired by his experiences, the beauty of his home town and an insatiable affinity for storytelling. The result is a deeply personal sound that manages to be relatable, spiritual and downri addictive.
In 2020, Sweet Brown decided to chase his dreams in earnest, debiting with his first single, “Starboy” fr. Topage. Since then he’s released a bunch of tracks like “Ur Mata,” “Bad Boy Energy,” “Zaddy,” and his most recent fan-favorite, “Gentleman.” Each track is a new chapter, blending his love for emotive lyrics with the pulse of the Nigerian streets, carving out a niche that’s all his own.
“My music is inspired by my journey, the beauty of life around me, love, and the energy of Nigeria,” Sweet Brown says. “It’s about real emotions and raw passion. I want my fans to feel something deep, something spiritual with every track.”
Sweet Brown is now backed by a behemoth team at BMJ Music, ready to propel his “Afro Spiritual Love Sound” to fans around the world. With James Ochuko Blessing, Ozah Akpevwe Peter and Favor Brown Okuomose at the helm, he’s gearing up for the next big step.
If “Flex” is any indication, Sweet Brown is just getting started. And with his fusion of emotive lyrics, sublime Afrobeat rhythms and a contagious swagger, he’s poised to leave an indelible mark on the Nigerian music scene.
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