VICTONY IS REDEFINING SUCCESS IN THE DIGITAL AGE
They say, ‘Luck is when opportunity meets preparation.’ Victony’s journey in Afropop exemplifies this idea, merging talent, strategic innovation, and relentless effort to craft a legacy in the making.
The digital age has revolutionized music, accelerating its lifecycle where songs trend one day and fade the next. Yet paradoxically, this era has also given rise to sleeper hits—projects that slowly grow into cultural phenomena, revealing their brilliance over time.
Few examples illustrate this duality better than the journey of Victony, whose hit single “Soweto remix” featuring Rema & Don Tolliver achieved gold certification in the UK nearly two years after its release. As of January 13th, the song currently sits on the Apple Music Nigeria chart at No. 95, a nod to the song’s brilliance.
Victony’s ascent in Afropop has been anything but ordinary. With a unique ability to blend Afrobeats, Hip-Hop, and R&B, his music reflects his journey as a young Nigerian—filled with honesty, self-belief, and an unrelenting will to push forward.
Listeners got a taste of Victony’s versatility on “Holy Father” with Mayorkun. Produced by Semzi, the song featured his powerful falsetto and memorable hook, connecting with audiences worldwide and marking him as an artist to watch. By 2022, Victony had silenced any doubts about his staying power.
That same year, Victony’s trilogy of singles – “Old School Love”, “Apollo”, and “Kolomental” were released within four months. Each track showcased a distinct ambition: nostalgia, empowerment, and introspection. ‘Kolomental,’ in particular, tackled mental health and societal pressures, setting a thoughtful tone for his sophomore EP, Outlaw, released in May 2022.”
‘Outlaw’ was met with critical acclaim, the project boasted outstanding production and thematic coherence. It was a reintroduction to Victony’s artistic side, offering tracks that were both introspective and sonically adventurous.
While ‘Outlaw’ received rave reviews, it was “Soweto” that propelled Victony into superstardom. Characterized by light, breezy strings, wistful ad-libs, and a hypnotic whistle solo, the track won listeners with its simplicity and charm.
In a candid interview with a publication, he revealed that the session for “Soweto” was one of his laziest—yet it was this casual energy that infused the song with unique charisma. By September 2022, it became the most shazamed song in Nigeria.
The Soweto remix, released a year later, took the track to new heights. Rema’s playful energy and Don Toliver’s melodic edge bridged African and global audiences, earning the song a gold certification in the UK highlighting its longevity and defying the fleeting nature of modern trends.
In Afropop, success is about more than just distinctive vocals—it’s about creating a complete artistic experience. Victony understands this, his polished branding, evolving style, and collaborations with top stylists and directors have positioned him as not just a musician but a connoisseur. From the minimalist aesthetic of his ‘Outlaw EP’ visuals to the fashion statements, Victony’s attention to detail mirrors global icons like Travis Scott and A$AP Rocky.
At the 2024 Golden Globes, Billie Eilish reportedly complimented Victony’s fashion—a moment he later celebrated on social media, reinforcing his growing influence as both an artist and a style icon. This intersection of music and fashion has become a defining aspect of his brand, drawing comparisons to the world’s leading trendsetters.
While Soweto’s remix remains a defining moment in his career, Victony’s journey is far from over. His debut album ‘Stubborn’ has crossed 100 million streams on Spotify in December 2024 and was ranked the title of No. 1 Album of the Year as ranked by a leading editorial board.
Victony’s story is one of persistence and innovation, proving that success in Afropop demands more than talent. It requires timing, vision, and an unrelenting commitment to authenticity. As he continues to evolve, Victony stands poised to shape the future of Afropop, one cultural moment—and one whistle—at a time.
