If you listen to Joeboy, you’d be thinking that his new single ‘Alcohol’ is a different sound from what he usually sounds like. Famous for his killer hooks and loverboy persona, the singer is known for switching up his sound or at least tweaking it up a little and still owning whatever track he is on.
The first single since he dropped his debut album ‘Somewhere Between Beauty and Magic’, Alcohol goes on a different tangent than its predecessors. SBBM, as it is commonly called, was a project that solidified Joeboy’s place in the African music industry. Seven months on and it occupies a place on the charts, amassing 200 million+ streams across all streaming platforms.
The lyrics of Alcohol differ greatly from what we’re used to hearing Joeboy sing. For one, there is no mention of a ‘baby’ or ‘odo’. Alcohol resembles more of a soliloquy that has the singer appreciating his blessing and choosing to remove his focus from things that do not bring him peace.
Produced by Tempoe, Alcohol starts with Joeboy acknowledging his blessings and being grateful for them. In the next breath, the singer reaffirms his aversion to stress, begging nobody to ‘disturb me jor jor jor’.
I don’t wanna reason bad things no more.
Out of the studio and off screen, Joeboy is known for being charming and laidback. This facet of his personality owns the song, giving it a relaxed and chill vibe. Alcohol is more than a song, it’s a release.
Punctuated by adlibs and supported by hidden vocals, Alcohol is a freeing song that has a reflective tone, speaking on the loneliness of the life he has chosen and longing for the peace of dancing under the sunset.
With the release of ‘Alcohol’, Joeboy is ushering in a new era of music that sees him more focused, not on a lover, or on the subject of love, but on himself, and how he plans to enjoy his life and be himself, truly and more authentic.
